Volcan Growth Tech
The Hormozi Price Gap
The Hormozi Price Gap

If your close rate
is too high,
you're probably
underpriced.

This calculator shows how much you could raise your price, what that could do to your gross profit, and how to test the change on your next 10 calls.

Calculate my price gap
For businesses that sell on a call
The framework points to a range.Your numbers reveal the break-even point.
01 / Your business numbers

Start with what happens today.

Enter your sales numbers and contact details below. Your analysis appears on this page.

What one new client pays for the offer you sell on a call, in USD.

Of the completed calls, what percentage become clients?

Revenue left after the direct cost of serving a client.

Calls that actually happened, excluding no-shows and unqualified leads.

Before the call, prospects usually…

This changes what a 30–39% close rate means in Hormozi's framework.

Your details go to Volcan. We may follow up about your numbers.

Built for offers sold on a call. Self-serve checkout and referral-only sales need a different pricing test.